Living with knee pain and with no real answers?
Award wining expert-led osteoarthritis, proven in the NHS and now available to you.
Just 12 weeks of our expert care to help you feel better
Over 60 and knee pain is holding you back? Struggling with stairs? Missing out on playtime with the grandkids? You’re not alone — and it doesn’t have to be this way. Too many people aged 60 are told to wait until things get worse.
“It’s just wear and tear.”
“Surgery is inevitable.”
“Just manage the pain.”
But there is a better way.
Introducing Joint Approach
A smarter way to take control of your knee pain
Joint Approach is a novel proven, expert-led programme designed specifically for people aged 60+ living with knee osteoarthritis or long-term knee pain.
Research shows that the Joint Approach program reduces pain, helps people move better, and supports them in doing what they love again.
No surgery. No quick fixes. Just a clear, evidence-based plan built around you.
We fill the gaps in standard care — giving you support, structure, and expert guidance every step of the way.
You don’t have to wait for things to get worse.
Take the first step toward a stronger, more active life – starting today.
Your recovery, in three simple steps.
A complete programme, from your own home. No waiting lists. No exercise sheets. Just expert care.
Book your online consultation
For just £30 with one of our specialist physiotherapists.
Get your personal assessment.
Your clinician will assess your knee health and suitability for the Joint Approach programme
Begin your personalised 12-week plan
If you choose to continue, you can access your tailored programme through our easy-to-use app and begin your journey to lasting relief.
Weekly expert videos covering exercise, mindset, nutrition and more. Understand your knee and how your actions are driving real change.
Join live group exercise classes or follow simple videos at your own pace. Chose what works best for you from the comfort of home
This programme offers much more than just physiotherapy.
Elite-level care, made accessible
The same team-based approach used in sports medicine, now available to everyone with knee pain.
A joined-up team of experts
Physiotherapists, scientists, mindset coaches, and educators working together to support your recovery.
Tried and tested
Developed by experts and proven in the NHS
Tailored to you
You get support and structure to enable you to progress at your own pace
Community support
Be part of something bigger – a group of people just like you.
This is the kind of
care usually reserved
for elite athletes.
Now it’s yours.
And the cost?
All of this for only £399
The full 12-week programme is £399 (Your initial £30 is included in this total price).
Prefer to spread the cost?This is possible in 3 equal instalments
Curious to understand your suitability? Pay just for your initial assessment with no further commitment
Elite-level care, made truly attainable.
What you get with Joint Approach, and what’s often missing elsewhere.
To put that into context, five to six private physio sessions alone can cost over £500, and that’s without the expert team, app support, or ongoing coaching you get with Joint Approach
| What's included | Joint Approach | Typical care pathway |
|---|---|---|
|
Expert physiotherapy & ongoing support |
✅
4 sessions with a specialist physio |
⚠️
Often limited or capped |
|
Mindset coaching |
✅
Monthly videos + check-ins |
⚠️
Rarely available |
|
Specifically designed exercise |
✅
Progressive strengthening without pain limitations |
⚠️
Often generic exercise sheets |
|
Live online classes Tailored strength and conditioning |
✅
Via easy-to-use app |
⚠️
Uncommon or unavailable |
|
Educational tools Nutrition guidance |
✅
Easy to follow |
⚠️
Minimal or paper-based |
|
Community support |
✅
Via group sessions |
⚠️
Typically not provided |
|
Progress tracking |
✅
All in one app |
⚠️
Rarely digital or measured |
|
Proven results in NHS trial
|
✅
70% function improvement over 12 weeks |
⚠️
No directly equivalent programme has been trialled
|
Here’s what happens when you commit.
Our NHS trial and patient stories show powerful results*
- A 70% improvement in physical function after 12 weeks.
- Noticeable pain reduction and better mobility within weeks.
- Resumption of activity that was limited by pain for years.
- Significantly improved quality of life.
- A reduced need for painkillers.
*Data from trials conducted in the NHS
“I’ve gone through nights now where I’ve been pain free.”
Sandra Grimes, aged 77.
Is Joint Approach right for you?
You might be right for Joint Approach if:
- You’re aged over 60 – and have knee pain that has gradually worsened
over time. - You may have been diagnosed with osteoarthritis by a medical
professional. - Your knee pain gets worse with activity and affects your daily life.
- You may have been told your pain is inevitable, to wait for surgery or
“manage with painkillers” – but you’re looking for alternatives. - You’re ready to try something different and take control yourself.
- You want to stay active, mobile and independent.
- You’re comfortable using a mobile phone, tablet or computer to access a
simple application.
This isn’t a quick fix. It’s expert care that works
– if you’re ready to take control.
Hear from the team behind Joint Approach and see how it works in practice.
This isn’t physiotherapy as you know it.
Dr Claire Minshull
Claire is one of the UK’s leading rehab specialists, with over 20 years in academia and multiple research publications. A national and international speaker, she’s passionate about helping people with joint pain move better. Her programmes are clear, achievable and rooted in the latest science.
Mike Brownlow
Mike is a highly experienced clinician who’s supported patients from hospital wards to Olympic athletes. He’s led elite rehab teams, shaped therapy services, and presented internationally. With a strong focus on team-based care, Mike brings you a gold-standard approach to managing pain and improving movement.
Serena Simmons
Serena has coached top athletes and business leaders across the UK and beyond – and brings the same expert, supportive approach to people living with pain. A senior academic and experienced practitioner, she’s here to help you stay motivated, build confidence and become the best version of yourself.
You’re in good hands – the kind that care.
Let’s get you moving again
Right now, we have spaces for 30 people to join this innovative programme.
Book your expert consultation now and discover if our programme can help you avoid knee replacement and get you back to doing the things that you miss
Trusted by patients, backed by clinicians
Proven by NHS trial data and clinical research.*
Developed with funding from Bupa and UK health accelerators.
Delivered by an award-winning team
(Medilink Midlands Startup of the Year 2023).
What people ask before starting
Do I need a referral from my doctor?
No. Our specialist physiotherapist will assess your suitability for the programme.
How much time does it take?
Each strengthening session will take around 20 minutes to complete, and we only ask that you complete this 2-3 times per week. For optimal knee health these sessions would be accompanied by other activities in your week such as regular walking.
Each month we also provide you with educational videos that you can watch at your leisure to help you make informed choices around looking after your knee.
What’s included in the initial £30 consultation?
An online assessment with our specialist Physiotherapist who will:
- Ask questions about your symptoms, medical history, and understand how your knee pain affects your daily activities.
- Discuss possible causes of your symptoms and explain what’s happening in your knee.
- Provide advice on managing your symptoms, staying active, and assess your suitability for the Joint Approach programme.
- If necessary, they can liaise with your GP.
I have pain in my knee, how can I exercise?
Do I need a tablet to do the programme?
I’m not quite 60, can I join the programme?
Absolutely! If you have knee pain that’s worsened over time, you’re over 50 and you’re proactive and motivated to try something new, Joint Approach might be a perfect fit.
Can this programme help me avoid surgery?
Do I need any special equipment
What if I’ve already had surgery, or told that I need a knee replacement?
The programme could still be a good fit for you. Strengthening your muscles prior to surgery can help make the rehabilitation after surgery easier.
Ready to take the next step?